Home

Product Storytelling

Written by

Elliott Rayner

Featured Posts

Jul 31, 2025

•

7 min read

The Product Credibility Crisis

How credibility has become the ultimate product differentiator.

Elliott Rayner

Why Contrast Is the Core of Product Storytelling

Jun 9, 2025

•

5 min read

Why Contrast Is the Core of Product Storytelling

How communicating contrast should be the focus for product marketers

Elliott Rayner

How Emotion Acts as an Attention Magnet for Products

Jul 3, 2025

•

6 min read

How Emotion Acts as an Attention Magnet for Products

Why Product-Centric Storytelling often falls flat

Elliott Rayner

The Future of Marketing, Part 2: Stories

Dec 11, 2025

•

8 min read

The Future of Marketing, Part 2: Stories

Brains, Stories, Agents. A three part series on the Future of Marketing.

Elliott Rayner

Nov 20, 2025

•

7 min read

The Future of Marketing, Part 1: Brains

Brains, Stories, Agents. A three part series on the Future of Marketing.

Elliott Rayner

Introducing: Chief Storytelling Officers

A breakdown of Techs new favourite role.

Elliott Rayner

Dec 31, 2025

•

3 min read

📚 2026: Year of the Storyteller

How the product world is shifting towards to its most important skill.

Elliott Rayner

Dec 11, 2025

•

8 min read

The Future of Marketing, Part 2: Stories

Brains, Stories, Agents. A three part series on the Future of Marketing.

Elliott Rayner

Nov 20, 2025

•

7 min read

The Future of Marketing, Part 1: Brains

Brains, Stories, Agents. A three part series on the Future of Marketing.

Elliott Rayner

Free Book - The Product Narrative Workbook

Oct 9, 2025

•

8 min read

Free Book - The Product Narrative Workbook

A practical guide to creating a "Product Narrative"

Elliott Rayner

Only 26% of your team are aligned on your product.

Sep 4, 2025

•

2 min read

Only 26% of your team are aligned on your product.

Why your product needs a narrative

Elliott Rayner

Jul 31, 2025

•

7 min read

The Product Credibility Crisis

How credibility has become the ultimate product differentiator.

Elliott Rayner

Jul 3, 2025

•

6 min read

How Emotion Acts as an Attention Magnet for Products

Why Product-Centric Storytelling often falls flat

Elliott Rayner

Jun 9, 2025

•

5 min read

Why Contrast Is the Core of Product Storytelling

How communicating contrast should be the focus for product marketers

Elliott Rayner

Featured Posts

The Product Credibility Crisis

Why Contrast Is the Core of Product Storytelling

How Emotion Acts as an Attention Magnet for Products

The Future of Marketing, Part 2: Stories

The Future of Marketing, Part 1: Brains

Archive

Introducing: Chief Storytelling Officers

📚 2026: Year of the Storyteller

The Future of Marketing, Part 2: Stories

The Future of Marketing, Part 1: Brains

Free Book - The Product Narrative Workbook

Only 26% of your team are aligned on your product.

The Product Credibility Crisis

How Emotion Acts as an Attention Magnet for Products

Why Contrast Is the Core of Product Storytelling

Product Storytelling