There's a meeting that happens in almost every product and marketing team I've worked with. Someone presents the new messaging. Everyone nods. And then, two weeks later, sales is still telling a completely different story to the one marketing just spent a month building.

It's not a communication problem. It's a narrative problem.

When a team hasn't gone through the work of discovering what their product story actually is — not the tagline, not the value prop, but the real underlying narrative — they fill the gap with their own version. Product talks about features. Marketing talks about the brand. Sales talks about pain. Three stories, one product, zero alignment.

The research on this is consistent: 95% of marketing leaders say storytelling is critical to their work. Fewer than 1 in 10 have ever trained in it.

That gap is where deals get lost.

The workshop is a full-day, in-person session designed to do one thing: give your team a single, aligned product narrative they can actually use.

We don't start with messaging frameworks. We start with the science. Why certain stories create attention and others don't. How the brain processes information under uncertainty. Why emotion isn't the opposite of logic in buying decisions — it's the prerequisite for it.

From there, the session moves through Aristotle's Triangle — the three dimensions every compelling product story needs to hold in balance:

Logic — getting clear on the real impact your product makes and why someone should choose you over the alternatives.

Emotion — identifying who gets the most value from what you offer, and how to zero in on the conflict that makes your story land.

Credibility — building the positioning that creates genuine belief, not just awareness.

By the end of the day, your team leaves with a complete set of story ingredients: your value, your audience, your proof — structured and aligned, ready to power your sales pitch, your landing pages, your campaigns, and every conversation your team has about your product.

The workshop is not just for marketers, but also for key members of sales, product and brand. I is fully customised to your product, market, and current challenges. Every session includes a pre-workshop alignment call, post-workshop consultation, Product Storytelling Certification for every participant, a digital copy of The Story Engine, all frameworks and case studies, a full audio recording with transcripts, and an AI-generated insights report.

Pricing starts at €7,950 for the full-day format. Half-day and keynote formats are also available for teams at an earlier stage of the process.

Book a free Story Audit. In a short conversation, we'll look at where your current product narrative is strong, where it's creating friction, and what the right intervention looks like — whether that's a workshop, something more intensive, or simply a clearer brief for your team.

→ Book your Free Story Audit