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Oliver Buchannon
Elliott Rayner

*Elliott spent over a decade in the sports industry, creating products for the FIFA World Cup and Olympics at Adidas and ASICS. He then moved into tech, leading marketing at Babbel before joining OWOW, where he’s worked with hundreds of brands and ventures to shape their products and stories. Elliott has shaped the stories behind thousands of products and hundreds of brands. The frameworks he developed along the way now power his course, book, and workshop — all designed to help teams craft clear, compelling strategic narratives.

Elliott Rayner
Product Storytelling: Casting Nets & Designing Lures

Product Storytelling: Casting Nets & Designing Lures

Elliott Rayner
Download "The State of Storytelling"

Download "The State of Storytelling"

Elliott Rayner
Download "PMM: The Story Engine"

Download "PMM: The Story Engine"

Elliott Rayner
Download "The Narrative Guidebook"

Download "The Narrative Guidebook"

Elliott Rayner
Fighting Feature Fatigue

Fighting Feature Fatigue

Elliott Rayner
Introducing: Chief Storytelling Officers

Introducing: Chief Storytelling Officers

Elliott Rayner
 📚 2026: Year of the Storyteller

📚 2026: Year of the Storyteller

Elliott Rayner
The Future of Marketing, Part 2: Stories

The Future of Marketing, Part 2: Stories

Elliott Rayner
The Future of Marketing, Part 1: Brains

The Future of Marketing, Part 1: Brains

Elliott Rayner
Free Book - The Product Narrative Workbook

Free Book - The Product Narrative Workbook

Elliott Rayner
Only 26% of your team are aligned on your product.

Only 26% of your team are aligned on your product.

Elliott Rayner
The Product Credibility Crisis

The Product Credibility Crisis

Elliott Rayner
How Emotion Acts as an Attention Magnet for Products

How Emotion Acts as an Attention Magnet for Products

Elliott Rayner
Why Contrast Is the Core of Product Storytelling

Why Contrast Is the Core of Product Storytelling

Product Narratives

Master the Science of Product Storytelling


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