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Product Storytelling: Casting Nets & Designing Lures

Apr 2, 2026

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11 min read

Product Storytelling: Casting Nets & Designing Lures

Taking Storytelling Into Sales Enablement Part Two

Elliott Rayner
Elliott Rayner
Download "The State of Storytelling"

Mar 24, 2026

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3 min read

Download "The State of Storytelling"

Or recruit a head of storytelling to embed product narrative into marketing, sales, and go-to-market.

Elliott Rayner
Elliott Rayner
Download "PMM: The Story Engine"

Mar 24, 2026

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2 min read

Download "PMM: The Story Engine"

Or enrol in the Story Cohort to learn the science of storytelling and create stronger product narratives.

Elliott Rayner
Elliott Rayner
Download "The Narrative Guidebook"

Mar 24, 2026

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2 min read

Download "The Narrative Guidebook"

Or book a Storytelling Workshop to discover & define your unique product narrative.

Elliott Rayner
Elliott Rayner
Fighting Feature Fatigue

Mar 5, 2026

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11 min read

Fighting Feature Fatigue

Taking Storytelling Into Sales Enablement

Elliott Rayner
Elliott Rayner
Introducing: Chief Storytelling Officers

Feb 19, 2026

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6 min read

Introducing: Chief Storytelling Officers

A breakdown of Techs new favourite role.

Elliott Rayner
Elliott Rayner
 📚 2026: Year of the Storyteller

Dec 31, 2025

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3 min read

📚 2026: Year of the Storyteller

How the product world is shifting towards to its most important skill.

Elliott Rayner
Elliott Rayner
The Future of Marketing, Part 2: Stories

Dec 11, 2025

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8 min read

The Future of Marketing, Part 2: Stories

Brains, Stories, Agents. A three part series on the Future of Marketing.

Elliott Rayner
Elliott Rayner
The Future of Marketing, Part 1: Brains

Nov 20, 2025

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7 min read

The Future of Marketing, Part 1: Brains

Brains, Stories, Agents. A three part series on the Future of Marketing.

Elliott Rayner
Elliott Rayner
Free Book - The Product Narrative Workbook

Oct 9, 2025

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8 min read

Free Book - The Product Narrative Workbook

A practical guide to creating a "Product Narrative"

Elliott Rayner
Elliott Rayner
Only 26% of your team are aligned on your product.

Sep 4, 2025

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2 min read

Only 26% of your team are aligned on your product.

Why your product needs a narrative

Elliott Rayner
Elliott Rayner
The Product Credibility Crisis

Jul 31, 2025

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7 min read

The Product Credibility Crisis

How credibility has become the ultimate product differentiator.

Elliott Rayner
Elliott Rayner

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