
*Elliott spent over a decade in the sports industry, creating products for the FIFA World Cup and Olympics at Adidas and ASICS. He then moved into tech, leading marketing at Babbel before joining OWOW, where he’s worked with hundreds of brands and ventures to shape their products and stories. Elliott has shaped the stories behind thousands of products and hundreds of brands. The frameworks he developed along the way now power his course, book, and workshop — all designed to help teams craft clear, compelling strategic narratives.